Hera was born from the desire to create more authentic fashion, one that has a positive impact on the planet and in which aesthetics and consciousness coexist in a balanced way.
It seeks to create garments that tell a story through the materials, the silhouettes and the people that created them.
We want to create cool, unique statement pieces that reflect the ethos of this new era.
We use natural fibers such as hemp, wool, linen, organic cotton and yute. Materials that when decomposed will be biodegradable.
We create garments with vintage textiles that tell stories from the past created to live in this era. We source textiles from the 50's, 60's and 70's that are in perfect conditions.
We transform existing garments to give them a new life.
Ethical practices are at the core of everything we do. We pay fairly to all the people that helps us transform our 2D designs into reality.
We naturally dye some of our garments with: beetroot, cochineal, red cabbage, turmeric, logwood, anatto seeds and avocado seeds.
We are always experimenting and exploring new dyes that are not toxic to the planet, for us the colors of nature are the most beautiful.
We create products that are made to last a long time because the most sustainable way to live is by buying less.
"With each collection I want to experiment and use different techniques and materials to create conscious clothing without sacrificing our passion for bold colors and cool prints."
Everything is design and proudly made in Ecuador
Founder and Creative Director